Parents know how much of a headache bringing the baby for a drive can be.
Volvo wants to make bringing your kid along for a ride less of a chore, by swapping the front passenger seat in favor of a child seat.
The company unveiled the redesigned seat in its XC90 SUV concept car on July 2 in Shanghai.
A radically different interior provides a safe place to secure a rear-facing child seat in the front row, which also rotates to allow for easy baby boarding.
“We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience,” said Tisha Johnson, Chief Designer Interiors at Volvo Cars Concept and Monitoring Centre, in a press release. 
“We focused on three key benefits – making it easier to get the child into and out of the child seat from an ergonomic and comfort perspective, providing the child with a safe rearward facing seating position that enables it to keep eye-contact with either the driver or the rear passenger and of course including enough storage for those vital child accessories, such as diapers, bottles, wipes, and so on.”
The American Academy of Pediatrics advises that children under the age of 2 sit in rear-facing car seats, which significantly reduces the likelihood of injury or death in case of a crash.
The Swedish carmaker is no stranger to safety innovations. Volvo was among the first adopters of a three-point safety belt and rear facing child seat.
“We have always placed a great deal of importance on child safety,” the release continues. “But this takes things to the next level.”
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